Packaging is one of the most crucial things that need consideration. An attractive packaging helps to provide bonafide success. It is also a way to boost product sale via wide brand recognition. If you have a perfect product and pack it in a non-attractive and non-durable pack, you are definitely going in the wrong direction. Instead of earning 20 over your 100, you are at a chance of losing even 100. In recognition of any brand including your divine creation, its appearance matters a lot and appearance comes in the form of a package it is lying within. Your first impression must be impressive enough to grab and hold customers attention. Do not worry we will be assisting you throughout your journey with tips for choosing right packaging for your products.
Before going forward, keep in mind that a sleek and smart design for a top-notch brand is the key element for any product packaging. Following are the elements normally overlooked by people and are critical to making your product a brand.
ENSURE PACKAGING MAKES PRODUCT TRAVEL WELL
When your product design is killing that says I cannot be ignored and appeals customers with its amazing features, you must not compromise its possible sales due to unmatched packaging. Products do travel in the need for delivery to stores and then to ultimate customers. Packaging material should be such that as to allow travelling and transporting with ease without fear of being damaged. For fragile or bulky products, the material must be that with strength. For products that are to be displayed on retail shelves, more effort is required for its outward display. This could be in the form of superior printing finish such as liquid-based or UV high-gloss coating. Packaging that is able to stack well just like 2 piece rigid boxes that are also easy to pick up and place, is preferable. If you need to pack something heavy, packaging material should be made of sturdy material such as the corrugated boards. The corrugated board provides perfect support and hence it is worth using. These packaging types are convenient for displaying and can also survive against knocks & bump during shipping or get hit by shelves.
RIGHT SIZE MATTERS A LOT
If you are offering multiple products and each of these come in different sizes and shapes, you need different packet sizes for packaging. It is better to design packages of different sizes to accommodate all products. It is also possible that you design 2 boxes for 4 products and these 2 are designed such that they are able to accommodate 2 types of the products you offer. This would be more economical rather than designing 4 boxes and is also time-saving. It will also save you money and make your products more consistent.
We being the top custom packaging providers of USA, proudly offer our services for serving our valuable customers. We know what it needs to make a product attractive and no one can do it better than we do.